About us


CARACTERE AUTOMOBILE is a Belgian company specialized in the design of car accessories for AUDI, PORSCHE, RANGE ROVER and VW vehicles.

The line of products offered by CARACTERE for these brands ranges are body styling kits and wheel rims.

Alain HURARD, the founder of the company and a designer by training, has been developing and marketing the products in the ‘Caractère’ range since 1992, with the aim of blending performance, quality and design.

Today, CARACTERE is one of the world’s best known car customization companies.

Our infrastructure, specific to our activity, provides us with the best working environment possible. Our extensive storage area covering the whole of the CARACTERE range enables us to process orders extremely quickly.

Due to our large stock of parts, we can deliver orders very quickly.

Motor Show



Research & Development

3D Design Technology

With 30 years’ experience in the sector, we has acquired specialized knowledge in the field of the development of automotive equipment as well as valuable knowledge about the vehicles on which it works and the philosophy of the Audi, Porsche, Range Rover and Volkswagen brands.

Our “Research and Development” department is composed of a 3D design department and another for the 3D printing of prototypes.
These two departments work internally.

PURim process

Body parts are made of PU Rim in high quality products.
We guarantee high quality products (manufacturing quality, aesthetic quality and quality of service).

With our polyurethane injection molded process, we provide outside of your car durability, scratch resistance and corrosion resistance.

Thanks to our polyurethane injection process that we have developed only to produce body parts, we have a guarantee of quality and part sizing which is very important in the automotive industry.

Our process was developed to obtain a final part flexible enough to absorb shocks but also rigid enough to have an ideal assembly.

Our parts have been tested by German BAST several times and we have passed the pedestrian crash test each time successfully.

Our manufacturing process is perfectly adapted to the new regulations concerning pedestrian tests

Here is a video of how they proceed.


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